About us

About Us

Born in the storm and raised by the mountain,
we exist for those who chase the sound of the wind and the sting of cold air on bare skin.
Every run is a rebellion, every fall — a vow to rise again.

Our gear is not designed for comfort alone,
but for the freedom of motion,
for carving lines across untouched snowfields,
for those who live where gravity meets grace.

Made from conscious materials,
tested in storms,
and trusted by riders who dream in white —
each stitch carries the pulse of defiance,
the heartbeat of those who never settle for the flat and easy.

We belong to the ones who wake before dawn,
who read the world through the curve of a slope,
and who find peace in the chaos of snow and wind.

❄️ This isn’t clothing.
It’s the armor of freedom — born from the mountain, made for those who live beyond the edge.